And Luxe Inc

Yuan cited a familiar axiom offering some context to how livestream shopping platforms must educate potential retail clients on how the technology can help: "Give a man a fish and you feed him for a day; Teach a man to fish and you feed him for a lifetime." In other words, whether a retailer is planning on livestreaming on Alibaba or Instagram Live, And Luxe carries out a mission to not only serve as a livestreaming platform, but encourage brands to consider what products, visuals and people best engage their target shoppers on the other side of the screen.

Mark Yuan and Zoe Zhang of New York-based consulting firm And Luxe have been advising livestreamers since the technology took off four years ago…… They say that as 5G service rolls out, shoppable livestreaming will grow even more dramatically with better augmented reality, simpler (and less hardware-intensive) virtual reality and a combination of the two (known as mixed reality).

On And Luxe’s stream, viewers not only could see Zoe showing off the bags for about two hours and comment on what they liked and didn’t like in real time, but also could buy instantly.

China’s booming middle class is an enormously lucrative market for any Western brand – but it can be really tough to break in to the market. Fashion entrepreneur Sandy Friesen has found a unique solution. Normally, it would take her weeks to sell 100 bags in the US – but by live-streaming her products to 20,000 people at once, she can drum up that kind of demand in a matter of minutes.

If husband and wife team Mark Yuan and Zoe Zhang, founders of And Luxe Inc., stop to check out fashion apparel or accessories at a trade show booth and they are “wowed” by any of the offerings, there’s a good chance that brand’s product will be selling out in China.

In China, e-commerce livestreams starring key opinion leaders (the equivalent of the Western influencer) have serious selling power on platforms like the Alibaba-owned marketplace Taobao. Now, these influencers are using the format to put smaller U.S.-based brands on the map in a market they otherwise wouldn’t be able to break into.

If there was a manual about how to launch a successful brand from your living room, Welden’s Sandy Friesen could probably write it. Her small and young handmade handbag company quietly generated nearly $300,000 in gross merchandise volume during a two-day live-streaming event on Alibaba’s C2C marketplace, Taobao.

And Luxe Raised Money to Support the Fight Against the Spread of Novel Coronavirus.

And Luxe Inc together with TMALL Global and Alibaba PR Team help to prepare and launch Kim Kardashian’s KKW fragrance line in China and her products were sold out in a few hours.